Marketing Plan For Persil Cleaner Planet Plan Marketing Essay

Marketing Plan For Persil Cleaner Planet Plan Marketing Essay With the recent new initiative of the Persil Cleaner Planet Plan being foremost in the companies mind http://www.persil.com/CleanerPlanet.aspx the main objectives of the plan are to be the focal point of this marketing plan. The development of a new product which is environmentally friendly, kind on skin, yet tough on stains is going to enable the achievement of these objectives. With the continuous introduction of re-usable nappy schemes throughout the world it can be seen that there is a potential market for a product that can meet the needs of consumers. In order to reduce the carbon footprint through the use of re-usable nappies a product has to be introduced that can wash at low temperatures. Previous research has shown that in order to benefit from the use of re-usable nappies compared to disposable ones certain factors have to be taken into account when washing e.g. low temperature, full load etc. The main purpose of this new product shall be the washing of re-usable nappies and clothes at as lower temperate as possible. To ensure success in achieving the objectives specific marketing strategies will be used in the marketing plan process these are segmentation, targeting and the marketing mix, all of which will establish the products potential. Cleaner Planet Plan Tactics Segmentation To establish the target market for the new product the use of demographic segmentation will be adopted. This will enable the company to reach specific consumers and help to understand their needs. A variable of demographic segmentation to consider is Generation X as they could prove to be a potential target market for the product, although getting the message across to them will be difficult and will need to be done via word of mouth. Targeting The product is to be mainly aimed at new parents; the recent baby boom will create significant opportunities, whilst also targeting existing consumers who care about the environment and the affect of global warming. With the initial use of penetration pricing the new product will be accessible to those consumers who wish to change from their current brand to a more environmentally friendly one and will attract parents keen on the idea of using re-usable nappies but concerned about the initial outlay, as this can often be quite expensive. Marketing mix 4Ps The four strategies of the marketing mix will be used to reach the companies objectives. Product In using the concept of benefit building figure 1(LearnMarketing.net, 2009) as devised by Philip Kotler the company can begin to get an overall picture of the product and its benefits. Figure 1 http://www.learnmarketing.net/totalproduct1.jpg The new product is to be named Persil Nature, an environmentally friendly, non-biological, hypo-allergenic washing powder with added Aloe Vera. It is to be made from plant and mineral based ingredients that are biodegradable. Persil Natures core function is to enable the washing of re-usable nappies and clothes at a temperature of 15c or better still cold water. It will be packaged in a biodegradable cardboard box with a pull out pouring spout. Preference is to be given to cardboard as oppose to plastic as the opportunities for recycling from home are far greater. It will be available in pack sizes of 850g, 2.38kg and 4.25kg. The labelling will have the typical Persil branding and will display a top tips section with advice on the best ways of washing, drying etc. to further promote the environmental issues. There will also be information to direct consumers to the companys Cleaner Planet Plan website. It shall come with a money back guarantee if consumers are not entirely satisfied with the product. Price The penetration pricing strategy will be used to encourage consumers to use the product. An introductory price will be used in the first few weeks of the launching of the new product. This initial price shall be in line with other biological products in the companies range. The price will then be increased in line with other similar products on the market, with special attention been paid to the companies close competitors. Table 1 below shows the introductory and increased prices for each pack size: Table 1 Pack size Introductory price Increased price 850g  £3.49  £4.49 2.38kg  £6.99  £7.99 4.25kg  £10.99  £11.99 The price will constantly be reviewed in order to achieve the maximum potential of the product and strategies put in place where relevant. Promotion A wide variety of marketing campaigns will be undertaken to reach the target market. The use of TV, radio and the web will help to promote the product to a wider audience. Advertisements will be placed in newspapers and magazines and promotional leaflets will also be used. The company will work in partnership with local councils, hospitals; through midwives and nurseries to promote re-usable nappy schemes and also the new product. Partnership will also take place with re-usable nappy companies, with money-off coupons being placed on nappy products and vice versa. Place The product will need to be in the right place at the right time. This process will need to be carefully planned as bad timing can have a significant impact on whether a new product succeeds or fails in the world of fast moving consumer goods. Distribution will be made through retailers as there is a strong market presence already there and they are able to have a more personal relationship with consumers.

Macbeth-Response to Aristotles Tragic Hero Essays -- essays research p

  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Shakespeare uses Aristotle’s ancient description of a tragic hero - a character between good and bad - to portray the protagonist in the tragedy Macbeth. Aristotle’s theory that tragedy must evoke pity or fear from the audience can be done effectively through an everyman character. In order to appeal to the audience and bring forth some empathy, Macbeth must show his righteous morals through his own soliloquies or through other characters’ lines. Macbeth’s changing attitude is influenced not only by Lady Macbeth’s convincing words, but also too by his mind, which is only human and therefore subject to temptation. Macbeth does however reach a turning point where he becomes so radical and paranoid that he can no longer find his moral conscience.   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth’s righteous mind is most clearly visible in his first soliloquy in which he debates whether or not to kill the old king Duncan. Macbeth distinctly reveals his tragic flaw as â€Å"Vaulting ambition, which overleaps itself/And falls on the other.†(I, vii, 27-28). Macbeth’s decisions are continuously influenced by Lady Macbeth and her overdriving ambition to become Queen of Scotland. Macbeth knows that in the past he has had spurts of motivation that were fueled by his wife’s encouragement, but when left alone he could piece together his thoughts and discover what was right. Macbeth evokes empathy from the audience during his moral debate becaus...

James Joyce †An encounter Essay

An encounter is a short story and also a part of the collection named Dubliners written by James Joyce in 1914. Dubliners is a great literary work of the 20th Century, a real masterpiece. Because of its structure and unity of themes, it can be read as a novel. The stories are based on the author’s personal experiences in Ireland. They are stories of desperate lives lived on the margins. Dublin was, to Joyce, ‘the centre of paralysis’. An encounter describes the Irish society, the prejudices and restrictions of the century, the monotony of life, and the unability of people to change their lives. In a letter to an editor, Joyce wrote: ,, I have tried to present it to the indifferent public under four of its aspects: childhood, adolescence, maturity, and public life. The stories are arranged in this order.’’ The main themes are: religion, the escape, freedom, journey, routine, isolation, paralysis and monotony. As a cultural background, people were looking for freedom, for new adventures tired of the routine of life. This aspect can be easily observed by the readers, in the story. The everyday life of Dubliners didn’t bring joy and excitement in their lives. One of the narrator’s confessions is: ,, But when the restraining influence of the school was at a distance I began to hunger again for wild sensations, for the escape which those chronicles of disorder alone seemed to offer me’’. So, the real adventures begin where the routine ends. Routine brings not only loneliness, but also despair, sadness and frustration. Joyce points out that routine is very dangerous, inevitable and it is seen as a trap from where you barely can get out. Joyce’s characters are looking for escape from the monotony of life, an escape that they are ashame of, but they fail and they always fall back in routine because of their inability to take actions: ,, But real adventures, I reflected, do not happen to people who remain at home: they must be sought abroad’’, says the narrator. The narration is made at the third person to describe people, places and at first person to express the psychologically complex and the thoughts of the author. The narrator and a boy called Mahony played games with cowboys and Indians, such as Wild West, which makes me believe that they see America as an icon for freedom and happiness: ,, The adventures related in the literature of the Wild West were remote from my nature but, at least, they opened doors of escape.’’ But, even the games they used to play aren’t a symbol of full freedom since they had to hide to play the games. They decided to skip a day of school and go in an adventure at the shore where they met an encounter. I think they made this choice because they were aware of the fact that they will never take part of real adventures at home. They started a disscusion about school, books, writers and ,,young sweethearts’’. I believe there is an unexpressed desire for adventures in the life of Dubliners that never turns into something concrete. This is a proof that the narrator is looking to escape from the cotidian life, but it doesn’t happen, as he and the boy return back home. They come to the conclusion that adventures don’t bring with them protection as the society does. However, even the protection offered by the Irish society was illusional. They arent’t able to escape the routine because they didn’t have time, they never made time, they were afraid of trying and experiencing something new and because freedom always brings more responsability and unknown in your life. Routine is a bad habit, a circle from where you can’t get out. Breaking the monotony of life is a challenge which if you aren’t able to take it until the end, it’s better not to take it at all. Also, An encounter reflects in a way the frustration of the Dubliners. The end of the story is ambiguous and interpretable. The encounter touches himself and talks about whipping. Some may think of the allusion of masturbation. I think Joyce wants to tell us through this character that even an adventurous life has its routine. The experience of the narrator with the old man is not the experience he would imagine to have. His expectations turned into disappointments. During the escape they find out that their image of freedom and their expectations weren’t what reality brought to them. Adventures aren’t only about happiness and freedom as the narrator believes, adventures also mean obstacles, fear and unknown paths. I find this story a little bit terrifying be cause of the character of the old man, his look and his actions. Even the discourse is  very unusual and ambiguous: ,, He began to speak on the subject of chastising boys. His mind, as if magnetized again by his speech, seemed to circle slowly round and round its new centre.†. He is percepted as a man with a sick and dirty mind. The encounter with the old man can also be seen as a meet between childhood and maturity where the purity and expectations of the young boys encounter a world less pure, safe and harmonius. It is a stage in which they face the true meanings of a matur world and begin to understand the maturity. The language is very dynamic. There are an abundance of details. Joyce uses in descriptions stylistic devices such as: epithets (,,innocent face’’, ,, wild sensations’’, ,, real adventures’’, ,, green leaves’’), comparations ( ,, he looked like some kind of an Indian’’, ,, boys like you’’, as wearisome to me as the routine’’), repetitions (,,This page or this page’’, ,,All right! All right!’’), alliterations (,,Hardly had the day dawned’’), exclamations (,,Till tomorrow, mates!’’), enumerations (,,blue and grey and even black’’). He is very ironic even through his characters that are aware of the fact they have to escape the world they live in, to seek freedom and happiness outside the society. They are aware that their world is a trap. So, their fault remains until the end their passivity. This moments of awareness ar e called by Joyce ,,epiphanies’’ and are used as structural devices in the stories. The story is like a mirror reflecting the Dublin society – a nation searching for its own identity, its darker side, its fears, but also hopes and unaccomplished desires. As Garry Leonard wrote: ,, a magic mirror converting a hard reality into a compensatory fantasy.’’ Through these short stories, the reader can notice the author’s desire to leave Dublin. He also reminds to people that they can escape the monotony of life by moving into the West and starting a new life where dreams may come true, where freedom can be manifested. Before reading Dubliners it is important to know the historical context. ,,Reading a text of Joyce’s can be compared to playing a piece of music – it can be done rapidly, skipping over  opaque or repetitious passages to gain a sense of the longer-range patterns and developments, or slowly, savouring the words, puzzling over the conundrums, following up the cross-references.’’ ( Derek Attridge) Bibliography: 1. Katherine Mullin, Cambridge Collections Online, James Joyce and the languages of modernism, Cambridge University Press, 2007 2. James Joyce, An encounter, David Campbell Publishers, 1991 3. Garry Leonard, Cambridge Collections Online, The Cambridge Companion to James Joyce,, Cambridge University Press, 2006 4. Derek Attridge, Cambridge Collections Online, Reading Joyce, Cambridge University Press, 2006 5. James R. Cope & Wendy Patrick Cope, A teacher’s guide to the Signet Classic Edition of James Joyce’s Dubliners, N.Y. : Penguin, 1994

The Effects Of Genetic And Genomics On Health And Disease

Eliana Giller Introduction: Genetic and genomics both play roles in health and disease. Body 1: Genetic make up comes from mutations within DNA. Deoxyribonucleic acid. Each cell contains 9 feet of DNA. In an average mean you eat approximately 55,000,000 cells; this is equal to about 93,205 miles of DNA. DNA is formed by a specific type of molecule called nucleotides. Each nucleotide has a phosphate group, sugar group, and nitrogen base. The 4 types of nitrogen bases are adenine, thymine, guanine, and cytosine. The order of these bases is what determines DNA’s genetic code. For example, the order of letter in the alphabet can be used to put together a word, the order of nitrogen bases in a DNA sequence can form†¦show more content†¦For example, allele for brown eyes is dominant, so you only need one copy of â€Å"brown eyes† to be provided with them. If both alleles are dominant, its called codominance. The resulting characteristic is due to both alleles being expressed equally. Example, blood group AB result of codominiance of the A and B domi nant rules. Recessive alleles on the other hand only show their effect if the individual has two copies of the allele. This is because recessive is much less powerful than dominant. The allele for blue eyes has to be provided with two copies of the â€Å"blue eye† allele. In conclusion, dominant and recessive traits show and express who a person really is. Body 4: Genetic mutations are permanent changes to a cells DNA. DNA and RNA (ribonucleic acid) are chemical blueprints for your entire body. Every living organism has genetic materials that controls all of its body s functions. It also determines many physical traits. Eye color is completely formed by genes but in fact, height is established by genes plus environment. Such as past generations heights. Genetic code can change over time, but most of the time it doesn t effect you because it s protected by DNA repair so they don t become permanent mutations. 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